Big Sur Lodge is located in the heart of California’s iconic Big Sur State Park, offering visitors an exceptional base to explore the stunning natural beauty of the area. Surrounded by towering redwoods and dramatic coastal cliffs, the Lodge provides easy access to the park’s renowned hiking trails, pristine rivers, and breathtaking ocean views. Big Sur is known for its rugged landscapes, rich wildlife, and outdoor recreation opportunities, making it a must-visit destination for nature lovers and adventurers alike.

Paul Amend plays a vital role at Big Sur Lodge and in the Big Sur Fire Brigade, balancing his responsibilities as the Sales and Marketing Manager at the Lodge with his duties as a firefighter in the local community. His dedication to both roles speaks to his deep commitment to the safety and enjoyment of both visitors and residents in this remote, picturesque area.

A Life-Saving Incident

One of Paul’s most memorable experiences as a firefighter took place on January 5, 2024. He and his team responded to a serious rescue on the Pine Ridge Trail, where a hiker had fallen almost 350 feet, suffering injuries to his head, leg, and arm. The weather was cold and foggy, making a helicopter rescue impossible. In these challenging conditions, the team had to get creative and find alternative ways to rescue the injured hiker.

Paul recounts how they located the patient after hours of hiking and maneuvering through the fog. The team found a path that led them down to the riverbed, where they were able to lower the patient and prepare him for transport. Using an off-road stretcher, they wheeled the hiker for nearly nine miles back to safety. “It was one of the more grueling rescues I’ve been a part of,” Paul says. “But the team’s perseverance got us through it, and we were able to get him out in the end.”

Big Sur’s Community Resilience

Another pivotal moment in Paul’s career happened on March 30, 2024, when a road washout isolated thousands of visitors to Big Sur. With no way for them to leave, Paul and his team jumped into action, transforming the Lodge’s Conference Center into an emergency shelter.

Read more about this incident and hear from Big Sur Lodge General Manager Matt Wilkins

“Once the road became impassable, we had to find a way to care for everyone who couldn’t get out,” Paul recalls. The Lodge hosted 63 people in the Conference Center and provided additional space in the restaurant, while others chose to sleep in their cars. Throughout the night, Paul and his team kept guests informed about road conditions and when they could return home. “We did everything we could to make sure everyone was safe and comfortable,” he adds. The following day, the road partially reopened, and visitors were able to continue their journey through a mass caravan organized by park officials.

The Big Sur Fire Brigade

Paul’s journey with Big Sur Fire began in early 2023, when he enrolled in the Big Sur Fire Academy to become a certified firefighter. Paul highlights the unique nature of the Big Sur Fire Department, which is largely funded by donations from local businesses and residents. “It’s a community effort, and being part of that makes me proud,” he says.

Since his training, Paul has been involved in several emergency responses, including helicopter rescues and other critical incidents. His firsthand knowledge of Big Sur’s trails and remote locations has made him a valuable asset in these rescue operations. “Living and working here gives me the advantage of knowing the area intimately, which is crucial when it comes to saving lives in an emergency,” Paul explains.

Balancing Sales & Marketing And Big Sur Fire

In addition to his firefighting duties, Paul also serves as the Sales and Marketing Manager at Big Sur Lodge. Balancing these roles is a challenge, but Paul manages it with grace, ensuring the success of both operations. He coordinates events, helps with marketing campaigns, and responds to emergency calls when needed.

Paul’s dual roles require him to be flexible and always ready to step in at a moment’s notice. “My pager goes off for emergencies, and if I can help, I’m there,” he says. Whether he’s working on a marketing strategy or coordinating a rescue, Paul’s commitment to his community shines through in everything he does.

Paul Amend’s story is a testament to the power of resilience, community, and service. Whether he’s handling a marketing campaign or saving lives in the wilderness, Paul embodies the spirit of Big Sur—a place where dedication and compassion truly shine.

Thank you for all you do, Paul!

Guest Services, Inc. is proud to announce the promotions of Chris Bloyer, Joana Vasilescu, and Brandy Frederich to Vice President roles. These strategic appointments represent a significant step forward for the company, signaling a continued commitment to innovation, excellence, and sustainable growth.

“I am privileged to work with such an amazing leadership team,” says CEO Nico Foris. “Chris, Joana, and Brandy each embody the passion and purpose that define Guest Services, and their vision will be instrumental in shaping our future.”

Congratulations to Brandy, Chris, and Joana on their well-deserved promotions. We look forward to their continued success!

Brandy Frederich, Vice President of Hospitality

Brandy Frederich has been integral to elevating visitor experiences at key properties since 2016, including Mount Rainier and Pfeiffer Big Sur. Under her leadership, Guest Services has strengthened partnerships, significantly increased revenue, and enhanced its e-commerce and retail offerings.

“Brandy’s deep understanding of hospitality and her dedication to community engagement have made her an essential part of our success,” Nico adds. Brandy, who has over 25 years of experience in hospitality and park concessions, will now oversee an expanded portfolio of national and state park properties.

Chris Bloyer, Vice President of Operations

Since joining Guest Services in 2022, Chris Bloyer has overseen operations at some of America’s most beloved national parks, museums, and iconic destinations. His notable projects include launching Bar Americano on the National Mall, Catboat Pizza in Alexandria, and competitive rowing programs at Columbia Island.

“Chris’s ability to build successful partnerships and enhance guest experiences has already had a huge impact,” Nico says. With more than three decades of experience, including previous roles with Georgetown University and the Washington Commanders, Chris brings extensive expertise in operational management and strategic growth.

Joana Vasilescu, Vice President of Condominium and Property Management

Joana Vasilescu has significantly expanded the condominium and property management division in Naples, Florida, since joining Guest Services in 2022. Her dedication to operational excellence and resident satisfaction has strengthened the company’s position in a critical market.

“Joana’s passion for exceptional service sets a high standard for our entire team,” says Nico. With previous leadership roles at Marriott International and Equity Lifestyle Properties, Joana’s expertise in client relations and quality assurance positions Guest Services for continued expansion and success.

Everglades Florida Adventures is known for unforgettable experiences deep in the heart of Everglades National Park. We spoke with Phil Williams, General Manager, who shared insights into what makes this property so special and gave us a glimpse into exciting new developments on the horizon.

An Iconic View from the 10,000 Islands Tower

A must-see landmark, the 10,000 Islands Observation Tower, built in 1984 by Thomas Mitchell, rises 75 feet above the Everglades landscape. “It takes exactly 120 steps to reach the top,” says Phil. “And when you get there, you’re rewarded with breathtaking views of the 10,000 Islands and Chokoloskee Bay.”

Adventures on Land and Water

Everglades Florida Adventures provides an array of experiences to help guests immerse themselves in this unique ecosystem:

• 10,000 Islands Catamaran Tour: “This three-hour tour aboard our 45-foot catamaran departs twice daily, guiding visitors through the serene Faka Union Canal into pristine wilderness,” Phil explains. Guests can expect close encounters with dolphins, manatees, alligators, and countless bird species.
• Mangrove Wilderness Tour: Guests navigate deep into the iconic mangrove tunnels on this 1-hour and 45-minute guided exploration. “Our expert guides reveal the hidden beauty and complexity of these remarkable ecosystems,” Phil says. “It’s an unforgettable way to experience the Everglades.”
• Kayak and Canoe Rentals: For visitors looking for a more personal adventure, rentals are available by the hour or day. “Whether you’re exploring winding mangrove pathways or embarking on a multi-day expedition, we offer easy access to unforgettable paddling routes,” he adds. Guests can also reach any of Everglades National Park’s 46 backcountry campsites directly from their rental location.

Enhanced Retail Space, Better Guest Experience

Recent renovations have significantly improved the retail space following challenges from hurricanes. “After Hurricane Ian, we rebuilt thoughtfully,” says Phil. “We flood-cut our retail area at four feet, replaced drywall with waterproof concrete board and tile, elevated electrical wiring, and installed epoxy flooring. These upgrades make cleanup after storms much easier, and our new store layout provides guests with a better shopping experience overall.”

Looking Toward an Exciting Future

Phil is enthusiastic about upcoming developments at Everglades Florida Adventures. “We’re eagerly awaiting the opening of the new National Park Visitor Center right across the street, which will significantly boost our area’s foot traffic,” he shares. “We’re also exploring possibilities like adding campground and RV sites on our property. There’s a lot to look forward to!”

We appreciate Phil and the Everglades Florida Adventures team for their dedication to creating exceptional visitor experiences and preserving the natural beauty of the Everglades.