Adventures Unbound: Navigating the Latest Brand Launch Updates
March 15, 2024 | Property Spotlights
Welcome to the next chapter in Guest Services, Inc.’s journey of innovation and growth! With Nico Foris, CEO, spearheading the introduction of Adventures Unbound in a recent company-wide webcast, we’re on the brink of revolutionizing our brand experience. This initiative isn’t just a new name; it’s a new era of opportunity, both for our guests and for you, our valued team members. Stay informed, stay engaged, and let’s embark on this exciting adventure together!
Guest Services, Inc. CEO Introduces Adventures Unbound
In a recent company-wide webcast, Foris officially announced and discussed how Adventures Unbound would revolutionize Guest Services, Inc. In case you missed it, the full video is available on the intranet.
Did You Get The Adventures Unbound Handout?
As an active Guest Services, Inc. team member, you should have received a factsheet that discusses some of the intricacies of Adventures Unbound. The handout serves as an informative guide, outlining the essence of Adventures Unbound, a brand dedicated to enhancing guest experiences, but also offering fresh opportunities for team members. It emphasizes the brand’s mission to connect guests with nature and highlights the core values central to Adventures Unbound’s philosophy, including superior quality, customer service, and integrity.
The factsheet also details the numerous benefits and professional growth opportunities available to team members through internal engagement activities, cross-promotions, and innovative service programs. This internal communication is a vital part of the Adventures Unbound strategy, aiming to build a knowledgeable and enthusiastic team capable of delivering exceptional guest experiences under the Adventures Unbound banner. You can download the handout here if you never received one.
Adventures Unbound Brand Activation Training
Have more questions? Discover how Adventures Unbound will enhance your role – visit The Core on our intranet for an essential training module that brings this exciting initiative to life for all team members.
2024 Travel & Adventure Show
The Adventures Unbound team participated in the 2024 Travel & Adventure Show series, a premier event in the U.S. for travel enthusiasts and industry professionals, which helped play a crucial role in the new brand’s launch. These shows, which attract thousands of attendees interested in exploring vacation options and learning about new travel trends, served as an ideal platform for introducing Adventures Unbound to a wide audience. The team showcased booths in multiple strategic locations:
- Chicago
- Denver
- New York
- Los Angeles
- Phoenix
- Washington D.C.
- Atlanta
- San Francisco
- Dallas
Establishing a presence in various U.S. cities allowed for direct engagement with potential customers, helping to establish the brand’s identity in the competitive travel market. It was an effective approach to building brand awareness and aligning with Adventures Unbound’s mission to offer unique outdoor experiences
What Should Team Members Expect Next?
If you’re currently operating at one of the properties under the Adventures Unbound umbrella, you can expect new onsite signage to promote the initiative, updated uniforms and swag items, and questions from guests about the new initiative. We want you to be as well-equipped and comfortable as possible, so please be sure to participate in the training, read the team member handouts, and let your managers know if you have any questions.